Facebook law firm marketing can be a powerful tool for your business. Facebook continues to grow and is at the top of all social media networking. It now has more than 800 million active users. It can be a great way to connect to your clients and find out their needs, as well as promote your business.
Creating your law firm’s Facebook page is only the first step. Here are six Facebook law firm marketing tips to help you promote your business.
1. Be Consistent And Add Fresh Content
When you actively post, your fans will visit your page more frequently. They will be able to anticipate when to receive updates from you, helping avoid any confusion.
2. Offer Interesting Content With Variety
Create interesting content with different sources of media to keep your fans happy. Do not automate your daily posts. Your fans will benefit from more personable interaction. Add videos, pictures, start polls, create contests and ask questions to involve your followers.
3. Engage New Visitors
Being a new visitor to a Facebook page can be overwhelming because of so many previous updates. When you have a new like on your business page, send them a personal message about how they can participate. Many will appreciate this direction.
4. Give Away Facebook Only Bonuses
To help build your following, try offering free bonuses that someone can only receive by liking your law firm’s Facebook page. You many want to consider bonuses such as free legal consultations, coupon codes or discounts for future cases.
5. Make Your Facebook Page Brandable
Whenever you start a new Facebook page you are given a lengthy URL that is very difficult for your fans to remember. After you receive 25 likes you can claim a shorter URL like the one we use here at PowerAdvocates:
http://www.facebook.com/PowerAdvocates
6. Celebrate Cases and Milestones
If you have a successful milestone, make sure to post it as an update. Your fans will enjoy knowing that your law firm is successful and your customers will appreciate all the hard work and effort you put in to creating the most positive outcome for their case. You can also use customer feedback as testimonials and leverage these positive outcomes to build your clientele.
Contact us today for website development and law firm marketing at 866-625-8800.
Robert Boswell
Business Manager
314-825-4100
