If you can only write a message to your followers that contains 140 characters, how can having a Twitter account possibly mass market your law firm? Well, you will be surprised what a 140 characters can do! Even though you are limited in the amount of characters for each posting, you must create interesting and intriguing content for your tweets to make your Twitter account a valuable asset to your online marketing plan. 
Twitter’s shortened messages allow potential clients to has a similar feel as receiving a text or an IM, so they can easily read your message in a very short amount if time. Instead of writing a huge blog that you hope your demographic will read, Twitter gives you the ability to send out short and to-the-point messages in order to drive business to your website, your other social media sites, and to your office door. So, how do you run an effective marketing campaign on Twitter?
- Content – You have 140 characters so make them count! Use your Tweets to entice new clients to visit your website or blog, or to watch a video interview of someone at your firm. Include short links in your tweet and use buzz words that intrigue your Twitter followers.
- Keywords – Keywords are essential in website content, blog content, and Tweets. Remain consistent with the keywords you utilize on your website. If you are a DUI attorney in Illinois, then the following keywords play an important role in your content base: Illinois DUI, Illinois DUI attorney, DUI attorney Illinois, and DUI attorney fees. There are more keywords of course, but these are a few of them. If those words are used throughout your site, use them in your tweets as well. Whether people are looking for a DUI attorney through Google, or through Twitter’s search option, they will use the same search words to find you.
- Relevant Content – If you are using keywords and short links, make sure you are sharing content that is relevant to your followers. If someone is looking for a divorce lawyer and finds your Twitter feed, they are hoping to find information relevant to their search needs. If you post content that leads them to funny Youtube videos, or blog posts about current news events, they will most likely search for another divorce lawyer because they were searching for information in order to find someone to help them with their marital situation.
- Followers – Seek followers that will help you grow your clientele. If you end up with 1,000’s of followers, but none of them are interested in retaining the services of a law firm that specializes in your practice area, then your Tweets will not garner interest in your activities or clients for your firm.
- Encourage Twitter Followers – Make it easy for people to follow you on Twitter. You can add a Twitter link to your website, and you can link Twitter to your other social media sites such as Facebook and LinkedIn. This way, if someone finds you through another site, they can follow you on Twitter for instant updates.
- Consistency – Your content must be relevant and consistent at the same time. If you Tweet four times in a week, and then you do not Tweet for three weeks, and then you Tweet once more, you cannot expect to raise a lot of interest with your followers after you were silent for so long. Create a plan that allows you to Tweet consistently so that your Twitter followers see your branding on a regular basis.
Adding another social media site to your Internet marketing plan might seem overwhelming, but the advantages of maintaining a Twitter account will become apparent if you follow these simple tips.
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PowerAdvocates’ team members are professionals with backgrounds in law, social media marketing, internet marketing, search-engine-optimization, and website design. These varied backgrounds provide our team with the skill-set necessary to help law firms create a highly visible and effective web presence that generates clients. To get a free price quote and to speak with a member of our team directly, contact PowerAdvocates today at (866) 625-8800, or by filling out our online contact form available here, and a member of our team will be in touch with you shortly.
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