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6 Twitter Marketing Tips

If you can only write a message to your followers that contains 140 characters, how can having a Twitter account possibly mass market your law firm? Well, you will be surprised what a 140 characters can do! Even though you are limited in the amount of characters for each posting, you must create interesting and intriguing content for your tweets to make your Twitter account a valuable asset to your online marketing plan. twitter marketingTwitter’s shortened messages allow potential clients to has a similar feel as receiving a text or an IM, so they can easily read your message in a very short amount if time. Instead of writing a huge blog that you hope your demographic will read, Twitter gives you the ability to send out short and to-the-point messages in order to drive business to your website, your other social media sites, and to your office door. So, how do you run an effective marketing campaign on Twitter?

  1. Content – You have 140 characters so make them count! Use your Tweets to entice new clients to visit your website or blog, or to watch a video interview of someone at your firm. Include short links in your tweet and use buzz words that intrigue your Twitter followers.
  2. Keywords – Keywords are essential in website content, blog content, and Tweets. Remain consistent with the keywords you utilize on your website. If you are a DUI attorney in Illinois, then the following keywords play an important role in your content base: Illinois DUI, Illinois DUI attorney, DUI attorney Illinois, and DUI attorney fees. There are more keywords of course, but these are a few of them. If those words are used throughout your site, use them in your tweets as well. Whether people are looking for a DUI attorney through Google, or through Twitter’s search option, they will use the same search words to find you.
  3. Relevant Content – If you are using keywords and short links, make sure you are sharing content that is relevant to your followers. If someone is looking for a divorce lawyer and finds your Twitter feed, they are hoping to find information relevant to their search needs. If you post content that leads them to funny Youtube videos, or blog posts about current news events, they will most likely search for another divorce lawyer because they were searching for information in order to find someone to help them with their marital situation.
  4. Followers – Seek followers that will help you grow your clientele. If you end up with 1,000’s of followers, but none of them are interested in retaining the services of a law firm that specializes in your practice area, then your Tweets will not garner interest in your activities or clients for your firm.
  5. Encourage Twitter Followers – Make it easy for people to follow you on Twitter. You can add a Twitter link to your website, and you can link Twitter to your other social media sites such as Facebook and LinkedIn. This way, if someone finds you through another site, they can follow you on Twitter for instant updates.
  6. Consistency – Your content must be relevant and consistent at the same time. If you Tweet four times in a week, and then you do not Tweet for three weeks, and then you Tweet once more, you cannot expect to raise a lot of interest with your followers after you were silent for so long. Create a plan that allows you to Tweet consistently so that your Twitter followers see your branding on a regular basis.

Adding another social media site to your Internet marketing plan might seem overwhelming, but the advantages of maintaining a Twitter account will become apparent if you follow these simple tips.

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PowerAdvocates’ team members are professionals with backgrounds in law, social media marketing, internet marketing, search-engine-optimization, and website design. These varied backgrounds provide our team with the skill-set necessary to help law firms create a highly visible and effective web presence that generates clients. To get a free price quote and to speak with a member of our team directly, contact PowerAdvocates today at (866) 625-8800, or by filling out our online contact form available here, and a member of our team will be in touch with you shortly.

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10 Facebook Marketing Tips

In the world of social media, the most prevalent name is Facebook. There are over 500 million Facebook users worldwide. After the 2011 Egyptian Revolution, one man even named his daughter “Facebook” as he contributed the social media site to the Egyptian’s ability to organize their civil conflict and demonstrate to the world the need for change. In this day and age, teenagers, senior citizens, heads of state, celebrities, and revolutionaries all have Facebook accounts. Does your law firm have a Facebook page?

10 Facebook Marketing TipsThere are many marketing techniques that you can take advantage of through Facebook. Not only can you raise awareness that your law firm exists to new clients, you can retain the interest of your existing clients and utilize their contacts to continue your marketing efforts. How can you create a Facebook page that attracts a larger client base? Or, if you already have a Facebook page, how can you enhance your look and content to make your page more effective? Here are 10 Facebook marketing tips for law firms to help your Facebook fans get the most out of your page:

  1. Your Timeline Cover Photo: Make sure you read Facebook’s guidelines for your cover photo so that you do not violate their terms and conditions. You cannot directly advertise your firm with your cover photo. Meaning, you cannot use your logo, or a photo that contains a call to action and phone number. However, a picture of your firm’s associates in front of your office where your firm’s name is displayed is allowed. You can find creative ways to include your branding in your cover photo without violating Facebook’s terms and conditions.
  2. Content: Keep your content relevant, consistent, and when it is appropriate, make it personal.
  3. Engage Your Fans: The more activity you can create on your page, the more interest people will have when they are looking at your posts. Ask interesting questions, start a Facebook contest, request that your fans ask you questions on your page.
  4. Analyze Your Statistics: Keep a close eye on your Facebook statistics so that you can monitor what works and what does not work. If you need to change direction in the middle of a Facebook marketing campaign, you will know due to the lack of activity your current posting has created.
  5. If You Don’t have Time, Delegate: If you start out of the gate with posts, pictures, videos, contests, etc., and then get caught up in your firm’s daily activities and neglect your Facebook page, it will be difficult to re-engage your fans. There are many social media marketing firms who can assist you with your Facebook marketing goals, or you can train an intern to manage content you provide for them to post.
  6. Utilize Visual Media In Your Posts: You can use pictures and video to emphasize your written content. If an attorney has one a big case, post a snapshot of him or her with the information you would like to convey. If an attorney wins an award, or an intern graduated from law school, create a short video in order to congratulate them.
  7. Change It Up: Variety will help you garner interest in your posts. If you post a picture with every post you write, the look of your page can become mundane. You can post a link to a suggested article, and then post a picture of your latest attorney to welcome them to the firm. Follow that up with a couple of written posts, and then show a video, and your facebook page will have variety to your content and will engage your readers visually and intellectually.
  8. Don’t Forget What You Do For a Living: While you are posting office pics, congratulating team members, running contests, and asking your fans thought provoking questions, do not forget to mention you are a law firm! While you must maintain a level of interest and excitement and personal interaction, your Facebook fans are on your page because they need legal information. Write a blog post on a relevant legal topic, suggest further reading from other websites, post any legal articles you have written, and make sure to to include any offers you firm might have for clients, such as a free first-time consultation.
  9. Link Your Facebook Page to Your Website: Make sure that you mention your website on a regular basis. Post new pages, let your fans know that they can visit the site for more information, and keep your visual branding between your site and your Facebook page consistent.
  10. Make Sure You Have Contact Information Easily Accessible: While you want to utilize your Facebook page to drive people to your website, your overall goal is for people to drive to your office. If a Facebook fan does not want to visit your website, give them the information they need on your Facebook page to contact your firm.

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PowerAdvocates’ team members are professionals with backgrounds in law, social media marketing, internet marketing, search-engine-optimization, and website design. These varied backgrounds provide our team with the skill-set necessary to help law firms create a highly visible and effective web presence that generates clients. To get a free price quote and to speak with a member of our team directly, contact PowerAdvocates today at (866) 625-8800, or by filling out our online contact form available here, and a member of our team will be in touch with you shortly.

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The 5 Benefits of Blogging

Blogging is not just for mommies. Actually, it’s quite the opposite. Your website’s blog can be a powerful search engine optimization tool. Blogging is a quick and cost-effective way to add pages to your website. Added pages assist your Google ranking. You can elevate your ranking even more within the blog itself. Here are 5 benefits of blogging every law firm should know about:

1. Your firm’s website will be crawled more often. Google sends its Googlebot out to find new website pages so that they can index those pages, sort them by relevance, and decide through an algorithm where websites belong in the search engine’s ranking. If you do not add frequent pages to your website, you will not be crawled. Blogging provides the perfect platform to add relevant content often, and on a consistent basis, so that Google will recognize the value of your website, and suggest that people looking for your firm’s services go ahead and click into your site.

2. Internal links help rank posts – blogs generate natural links. The more links you have on your site, and the more linkbacks to your site that you can generate, the higher Google will consider ranking your website. With a blog, you can link to your website, your social media sites, and you can generate internal links and link certain relevant blog posts to each other. All of these links will help with your search engine optimization.

3. Content builds an audience. If all we needed to do was post a ton of links, then you could just add links to your website all day long and call it quits. However, Google ranks websites on the value of their content. You want to provide current and consistent content so that your website viewers have a reason to stay on your site, and a reason to contact you for your services. If you post regularly, you can not only attract new visitors, but you will also give your current visitors a reason to return to your blog, and then click through to your website.

4. Establishing yourself as an authority will help bring new clients. There are many law firms in your region that specialize in your practice area. When a potential client is searching for the firm that will represent them best, they will look for information about cases similar to theirs, or information on the laws surrounding their case. By posting blog articles on the area of your expertise, you can establish yourself as an authority in your field and display to the reader the confidence with which you handle yourself during these types of cases.

5. Blogging can be shared to social mediums to expand social reach. As we mentioned before, you can post links to your social media sites. Well, your social media sites can post links to your blog! You can utilize both mediums to drive traffic to both areas. If someone on one of your social networks believes that your blog article or articles may be interesting to their friends or followers, or if they know someone in need of the information found in your blog, they will share or repost your blog information on their own page. This opens your blog up to a whole new set of eyes that have the potential to click through to your blog, then website.

If you do not have a blog, it is highly recommended that you start one and link it to your website. If you have an existing blog, make sure that you are fully utilizing all of the search engine optimization techniques available to you through blogging.

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PowerAdvocates’ team members are professionals with backgrounds in law, marketing, search-engine-optimization, and website design. These varied backgrounds provide our team with the skill-set necessary to help law firms create a highly visible and effective web presence that generates clients. To get a free price quote and to speak with a member of our team directly, contact PowerAdvocates today at (866) 625-8800, or by filling out our online contact form available here, and a member of our team will be in touch with you shortly.

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Inbound Marketing vs Outbound Marketing

In the past, marketing entailed placing an ad in a magazine, pouring some scotch on the rocks, and congratulating your colleagues on an amazing campaign while lighting a cigar. At least, that’s what the popular show “Mad Men” leads us to believe. The show isn’t that far off when you consider that traditional advertising consists of print ad campaigns, direct mail flyers, billboards, radio advertisements, and other forms of marketing that reach out to find people who can potentially become customers or clients. While traditional marketing still exists, it is a little more difficult to attract and retain clients in this day and age, as compared to the “Mad Men” era. Thanks to the Internet, marketing techniques have exponentially grown as the way businesses interact with clients, and each other, has radically changed.

Outbound Marketing

inbound vs outboundThe World Wide Web has made it easier for consumers to find the goods and services they are looking for. Because of this, it is vital that businesses make their products easy to find, instead of the business finding consumers to purchase their products, or utilize their services. Up to the recent past, a business, such as a law firm for example, designed a marketing campaign centered on finding a client base and inviting those potential clients to learn more about the firm. This was accomplished by print advertising campaigns, television commercials, fliers, brochures, or other forms of marketing that spread information on the law firm to the masses, in the hopes to attract interested parties, or create a word-of-mouth viral marketing plan. This form of marketing is referred to as “Outbound Marketing.” Outbound marketing calls for a company to reach out to clients. The success of outbound marketing depends on how far your advertising reaches the general public, as the more people that see your advertising, the better your chances that some of those people will be in your target market.

Inbound Marketing

The Internet allows for “Inbound Marketing.” With inbound marketing, an attorney or law firm (to use the same example) creates a marketing campaign that draws new clients to the firm. Instead of advertising to find the right demographic, inbound marketing caters directly to the demographic a business is trying to reach. If the law firm places an advertisement in a magazine, hundreds of people will potentially see the ad. Out of all of those people, some of them will need an attorney. However, out of the people who need an attorney, only a few, if any, might need the services of the particular practice area the firm is advertising. This narrows the playing field for the reach of the advertisement. If the same law firm places an advertisement on the Internet, the ad, if placed properly, will only be seen by potential clients who live in the right area and who are searching for the type of law practiced by the firm who placed the ad. This form of direct marketing increases the likelihood of traffic filtering into your website, which will benefit your marketing in two ways. The first way is that, as traffic is directed to your website, interested clients may contact you for representation. The second advantage is that, as more people find your website, the higher your ratings will be in Google’s search engine.

Inbound marketing techniques constantly change with new search engine optimization methods, social media website updates, and emerging inbound marketing companies. The value of inbound marketing techniques very often outweighs the cost of outbound marketing tactics. Especially as there are several free, or low cost, inbound marketing opportunities. Blogging, Facebook, Twitter, Pinterest, and many more social media sites are free to join and will increase your inbound marketing capabilities. In addition, the money you spend on Internet advertising can be monitored and redirected if your Internet ad does not garner enough interest. Once you pay for your outbound marketing components, you cannot redirect those funds as the fliers are already printed, or the billboard has already been placed. Adding inbound marketing to your marketing plan will undoubtedly increase your client or consumer base, as long as you continue to change your marketing techniques as technology changes the effectiveness of different inbound marketing strategies.

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PowerAdvocates’ team members are professionals with backgrounds in law, marketing, search-engine-optimization, and website design. These varied backgrounds provide our team with the skill-set necessary to help law firms create a highly visible and effective web presence that generates clients. To get a free price quote and to speak with a member of our team directly, contact PowerAdvocates today at (866) 625-8800, or by filling out our online contact form available here, and a member of our team will be in touch with you shortly.

 

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Announcing The Re-Design Of Albo & Oblon’s Website – http://albo-oblon.com/

PowerAdvocates is excited to share the launch of the latest custom developed website designed by our team: http://www.albo-oblon.com/

The firm of Albo & Oblon, L.L.P. has six offices located throughout Virginia, and in Maryland and the Washington D.C. area. Their attorneys practice in the areas of employment law, criminal law, family law, business law, civil law, traffic law, and alcohol beverage control. Albo & Oblon has been featured on national news over 100 times. The firm is also dedicated to continuing education, and regularly teach classes and seminars to both colleagues and judges.

In addition to redesigning and building a new website for Albo & Oblon, we will be providing hosting services for them as well. The law firm also ordered our full marketing services package, which includes search engine optimization of their site, and social media marketing.

PowerAdvocates look forward to working with Albo & Oblon for many more years to come.

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