Law Firm Marketing | PowerAdvocates

Law Firm Marketing Branding

PowerAdvoSEO — Wed, 14 Dec 2011 22:52:24 +0000

Think of a brand and a company logo, name or design often comes to mind. Most companies you may think of have successfully branded their organization and marketed the brand for familiarity. In today’s very competitive legal environment, brand awareness is more important than it has ever been.

While your reputation and community recognition is very important, your brand is a physical design that will act as a symbol to customers so they can connect your achievements with a logo. If you want to retain new clients, you need to understand the importance of law firm marketing branding. It is crucial to learn how to build your brand for increased brand awareness. It may take time, but by doing so, you will reap the rewards.

If you want to build brand awareness you have to deploy a brand-building campaign. There is more to a brand than just hiring a graphic designer to draw a unique and catchy logo. The logo, website, tag line, brochures and promotional pieces will all impact a brand. A campaign can become quite costly if you are trying to build your brand in a short period of time. Alternately, if you deliver high-quality services, you can build your brand awareness over time.

When you are building your brand, consider each of these tips:

If you want more recognition, focus on a specialized area of law.
Use a logo and tag line that will follow the same theme.
Use your brand on all of your brochures and materials.
Keep high visibility in the marketplace and let the public see your company whenever possible.
Be selective when you choose clients.

Building your image is all about building your brand. You must consider your market niche and your company’s values as you build your brand so you can fully embrace your image.

Robert Boswell
Business Manager
314-825-4100

Twitter Law Firm Marketing

PowerAdvoSEO — Fri, 18 Nov 2011 02:34:13 +0000

As social media expands there are three social networking sites that are leading the pack: Facebook, Twitter, and LinkedIn. Among the three, Twitter is easiest to use but there are some small details that can make your law firm marketing twitter campaigns more successful.

Here is a list of five Twitter law firm marketing tips:

1. Add Your Website URL To Your Profile Page

Your website URL is displayed at the top of your profile above your tweets, which is a highly-visible area that can lead to potential clients. This simple tip will make your website easy to find.

2. Use Keywords In Your Tweets

The Twitter search function allows users to type in the search field keywords, just like you would in the search engine. Use keywords that identify your law firm practice area and try to be consistent with them. The more they are used the easier it will be for someone to find you when typing them in the search field.

3. Share Helpful Content

Make sure your content is interesting. If your content is entertaining or helpful, it may be re-tweeted on other profiles, which will help you expand your message and acquire new followers.

4. Follow People Among Your Target Audience

Having a huge Twitter following is one thing, but having a huge following that is related to your niche is another. Try to target followers close to your location, keeping demographics in mind. If you are a nursing home-abuse attorney, then the elderly could compose more of your target audience.

5. Engage Your Audience

Actively participate with your followers. Make sure to answer questions and be helpful. Being personable is a great way to gain trust as well as potential future clients.

Robert Boswell
Business Manager
314-825-4100

Facebook Law Firm Marketing

PowerAdvoSEO — Fri, 18 Nov 2011 02:25:06 +0000

Facebook law firm marketing can be a powerful tool for your business. Facebook continues to grow and is at the top of all social media networking. It now has more than 800 million active users. It can be a great way to connect to your clients and find out their needs, as well as promote your business.

Creating your law firm’s Facebook page is only the first step. Here are six Facebook law firm marketing tips to help you promote your business.

1. Be Consistent And Add Fresh Content

When you actively post, your fans will visit your page more frequently. They will be able to anticipate when to receive updates from you, helping avoid any confusion.

2. Offer Interesting Content With Variety

Create interesting content with different sources of media to keep your fans happy. Do not automate your daily posts. Your fans will benefit from more personable interaction. Add videos, pictures, start polls, create contests and ask questions to involve your followers.

3. Engage New Visitors

Being a new visitor to a Facebook page can be overwhelming because of so many previous updates. When you have a new like on your business page, send them a personal message about how they can participate. Many will appreciate this direction.

4. Give Away Facebook Only Bonuses

To help build your following, try offering free bonuses that someone can only receive by liking your law firm’s Facebook page. You many want to consider bonuses such as free legal consultations, coupon codes or discounts for future cases.

5. Make Your Facebook Page Brandable

Whenever you start a new Facebook page you are given a lengthy URL that is very difficult for your fans to remember. After you receive 25 likes you can claim a shorter URL like the one we use here at PowerAdvocates:
http://www.facebook.com/PowerAdvocates

6. Celebrate Cases and Milestones

If you have a successful milestone, make sure to post it as an update. Your fans will enjoy knowing that your law firm is successful and your customers will appreciate all the hard work and effort you put in to creating the most positive outcome for their case. You can also use customer feedback as testimonials and leverage these positive outcomes to build your clientele.

Robert Boswell
Business Manager
314-825-4100

Onboard SEO – Internal Links

PowerAdvocates — Fri, 11 Nov 2011 20:09:46 +0000

A major factor for ranking well in the search engines is your onboard SEO (search engine optimization) internal link structure. Interlinking your posts can have huge benefits for your site’s rankings.

There are two main components to ranking well in the search engines onboard SEO and off-page SEO. Onboard SEO refers to everything you do on your site to make it rank better. Onboard SEO is composed, but not limited to, title tags, meta tags, meta description, keyword density and internal links.

Off-page SEO refers to anything not on your site. It begins and ends with getting quality backlinks to your site. Internal links are favorable for ranking because they help users and the search engines navigate to important pages on your website.

Unfortunately, creating internal links can be very time consuming and many overlook this important factor to great search engine optimization.

Below are some ways to create internal links on your website:

Create a sitemap. A sitemap creates a list of all of your content on your site. If you are using a WordPress platform then there is a great plugin that can create a sitemap for you. It is called Google XML Sitemaps.
Use in content contextual links. In content links take a little longer to build manually, but these links often carry more weight than those in the navigation or in the footer. Whenever you use a keyword relevant to another page on your site, take the time to manually link to it.
Create a frequently asked questions or a FAQ page. A FAQ page can be a great place to create many keyword targeted phrases. Create links to any frequent questions to help your visitors find a solution to their problem.
Use a related posts plugin. There are quite a few, but one highly recommended is YARPP (Yet Another Related Posts Plugin). It uses your meta tags to automatically search for related posts and internally links them to each other. You can also customize where you want the related posts to be.

Creating internal links to improve your SEO can be very time-consuming, especially if you have a very large website. If you would like us to take over this cumbersome necessity then contact PowerAdvocates.

Robert Boswell
Business Manager
314-825-4100

Law Firm Marketing – Keywords

PowerAdvoSEO — Fri, 11 Nov 2011 03:57:11 +0000

Selecting effective keywords plays a fundamental role for any law firm marketing strategy. In order to find keywords that will lead to traffic, Google has provided a free keyword tool that will provide information on how many searches a particular phrase receives.

How To Use The Google Keyword Tool

Enter your keyword in the box next to “Word or Phrase.”
Enter the CAPTCHA code if this is your first search result.
Click search.

(Below is an image of the Google Keyword Tool)

The keyword tool will populate information about your search term including estimated monthly traffic at both global and local levels. In addition, the Google keyword tool will provide you with other similar search terms providing you other keyword ideas. It is a valuable asset for any search engine optimization or Google AdWords PPC campaign.

Robert Boswell
Business Manager
314-825-4100